The gift you expect.

Let’s face it, getting socks for the holidays every single year can get a bit old. But after an unexpected year like 2020, maybe the best gift we can ask for is one that we always expect. That’s why for this year’s Fruit of the Loom holiday campaign, we treated socks and sweatshirts like the star gifts they’re totally going to be this year. And star gifts usually get a very specific kind of advertising.